Hooked: How to Build Habit-Forming Products This book is about the

This book is about the relentless curiosity that has driven Iger for forty-five years

Spread through the public in the form of popular stories

Internet conversations are structured by the shape of our apps and platforms

and much more

Do you often find yourself stretched too thin

Hooked: How to Build Habit-Forming Products This book is about theHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through